Web EDI — browser-based electronic data interchange, no infrastructure needed

In short: Web EDI lets you exchange EDI documents (orders, dispatch advices, invoices) directly from the browser, with no local EDI server, no licenses and no dedicated IT team. EDIconnect Web EDI includes pre-configured connections to 30+ Romanian retailers, integration with 40+ ERPs and starts at €24/month.

Why EDIconnect Web EDI

  • Zero infrastructure: No EDI server, no licenses, no IT team. Access from browser (Chrome, Edge, Safari) or mobile app.
  • 30+ connected retailers: Kaufland, Carrefour, Lidl, Auchan, Mega Image, Metro, Selgros, Profi, Dedeman, eMAG, Sezamo — every mapping is pre-built.
  • Integration with 40+ ERPs: SAP, Microsoft Dynamics, Oracle NetSuite, WinMentor, Charisma, Senior, Clarvision — REST API + native connectors.
  • All EDIFACT messages: ORDERS, ORDRSP, DESADV, RECADV, INVOIC, REMADV, PRICAT, INVRPT + ANAF e-Invoice and e-Transport.
  • AS2 signing & audit: Digital signing, MDN receipts, 10-year archiving, full audit trail on every document.
  • From €24/month: Predictable pricing, no upfront investment. Grows progressively with document volume.

What Web EDI is, in short

Web EDI (Web-based Electronic Data Interchange) is a B2B structured data exchange solution accessed through a web portal hosted by a provider. Commercial documents — purchase orders, dispatch advices, invoices — are entered, imported or auto-generated in the portal, then converted to EDIFACT/XML and transmitted to trading partners (retailers, distributors) through the protocols they require (AS2, OFTP2, SFTP, PEPPOL, VAN).

Web EDI emerged as an answer to a concrete problem: classic EDI (on-premise server + licenses + IT) was prohibitive for small and mid-sized suppliers, but large retailers still mandated electronic data exchange. Web EDI democratized EDI — any company, even one with just 1-2 connected retailers, can be live in a week, at a monthly cost of tens of euros.

Who uses Web EDI

Web EDI is the default choice for three categories of companies:

  • Small and mid-sized suppliers who ship to one or more large retailers and must meet their EDI requirements without investing in their own infrastructure.
  • Regional distributors that aggregate orders from multiple channels and need a central point of data exchange with partners.
  • Industrial manufacturers exporting into the EU who need to connect to customer B2B platforms without a significant IT investment.

Web EDI vs traditional EDI — technical comparison

Traditional EDI (AS2, OFTP2 direct from your server) remains the best choice for companies with very large volumes (>10,000 docs/month), dozens of trading partners and an in-house IT team capable of running an EDI server. Web EDI is superior for everything else: 10× faster setup, 10-20× lower cost, zero maintenance.

How to get started with Web EDI in 4 steps

  1. Account & partner setup: We create your account, add your GLN and your retailers' GLNs, and configure trading partner parameters.
  2. Item mapping (GTIN): We import your product catalog and map it to the GTIN codes required by each retailer.
  3. End-to-end testing: We send test orders to the retailer's test environment and validate ORDRSP, DESADV, INVOIC.
  4. Go-live & 24/7 monitoring: We switch on production, monitor the first real documents and provide dedicated support in the first weeks.

Web EDI FAQ

What is Web EDI?

Web EDI is an electronic data interchange (EDI) solution accessed through a web portal, with no local software install. It lets a company send and receive standardized EDI documents (orders, dispatch advices, invoices) directly from a browser, using a user account. It is the modern alternative to classic EDI (AS2/OFTP2), suited for small and mid-size suppliers who don't want to invest in their own EDI infrastructure.

What is the difference between Web EDI and traditional EDI?

Traditional EDI (AS2, OFTP2, SFTP) requires an on-premise EDI server, licenses, custom mappings and a dedicated IT team. Web EDI runs in the browser, hosted by the solution provider — the user enters or imports documents in a web interface and the platform handles conversion, signing and transmission. Entry cost is 10-20× lower.

How much does Web EDI cost?

Typical Web EDI pricing starts at €24/month per company for low volume (10-50 documents/month) and grows progressively with volume. No upfront investment in hardware or licenses. EDIconnect offers Web EDI with pre-built connections to 30+ Romanian retailers included.

Is Web EDI secure for commercial data?

Yes. A serious Web EDI solution uses TLS 1.3 in transit, AES-256 at rest, 2FA authentication, full audit trail and EU hosting (GDPR compliant). EDIconnect adds AS2 digital signatures on documents sent to retailers that require them.

Which documents can I exchange via Web EDI?

All standard EDIFACT messages: ORDERS (purchase orders), ORDRSP (order responses), DESADV (dispatch advice/ASN), RECADV (receipt advice), INVOIC (invoice), REMADV (remittance advice), PRICAT (price catalog), INVRPT (inventory report). Plus ANAF e-Invoice (UBL 2.1) and e-Transport for the RO market.

How long does Web EDI implementation take?

For most suppliers: 5-10 business days from contract to the first document exchanged with a retailer. Includes account setup, trading partner configuration (GLN), item mapping (GTIN) and end-to-end testing with the retailer.

Does Web EDI integrate with my ERP?

Yes. EDIconnect Web EDI exposes a REST API and native connectors for 40+ ERPs (SAP, Microsoft Dynamics 365, Oracle NetSuite, WinMentor, Charisma, Senior, Clarvision, Odoo). Documents flow in/out of the ERP automatically, with no manual entry.

Which Romanian retailers support Web EDI?

All major retailers: Kaufland, Carrefour, Lidl, Auchan, Mega Image, Metro, Selgros, Penny, Profi, Cora, Dedeman, Brico Depot, Hornbach, Leroy Merlin, eMAG, Sezamo and others. EDIconnect has certified, pre-configured connections with each.

What if the retailer requires AS2 or OFTP2?

EDIconnect Web EDI uses under the hood the protocols required by each retailer (AS2, OFTP2, SFTP, PEPPOL, VAN). The user works exclusively in the web portal — the transport protocol is handled automatically by the platform.

Can I use Web EDI if I have only 1-2 retailers?

Yes — this is the ideal scenario. A supplier with 1-5 connected retailers pays a low monthly subscription (€24-€99), avoids any hardware/software EDI investment and is operational in under 2 weeks. Web EDI is designed exactly for small and mid volumes.

Explore the Web EDI cluster