EDI retail Romania — electronic data exchange with every major retailer
In short: EDI retail Romania covers the exchange of EDI documents between suppliers and the country's major retailers: Kaufland, Carrefour, Lidl, Auchan, Metro, Mega Image, Selgros, Cora, Sezamo, eMAG and others. Each retailer publishes its own EDI specification (an EANCOM subset of EDIFACT). EDIconnect ships certified templates for all of them.
Key capabilities
- 30+ certified retailers: Kaufland, Carrefour, Lidl, Auchan, Mega Image, Metro, Selgros, Profi, Cora, Dedeman, Brico Depot, Sezamo, eMAG, Bringo — and more.
- Specifications kept current: Every template is updated to the latest specification each retailer publishes, with zero effort on your side.
- All EANCOM messages: ORDERS, ORDRSP, DESADV with SSCC, RECADV, INVOIC, REMADV, PRICAT, INVRPT — matched to each retailer's requirements.
- Chargeback prevention: Pre-transmission validation for every document catches errors before they trigger retail penalties.
- Q4 peak-ready: Infrastructure sized for holiday-season volume spikes, with an on-call team during retail peak windows.
- One subscription, every retailer: Add new retailers with no extra monthly cost — just a one-time setup fee per retailer.
Romanian retailers connected through EDIconnect
Our natively covered Romanian retail ecosystem:
- Grocery: Kaufland, Carrefour, Lidl, Auchan, Mega Image, Metro, Selgros, Profi, Cora, Penny, Sezamo.
- DIY & home: Dedeman, Brico Depot, Leroy Merlin, Hornbach, Praktiker, Mobexpert.
- E-commerce & marketplace: eMAG, Bringo, EnterCategory, Fashion Days.
- Fashion & lifestyle: H&M, Zara (via Inditex), Decathlon, Deichmann.
- Pharmacy: Sensiblu, Catena, Dona, Ropharma — with pharma-specific specifications.
Frequently asked questions
What is EDI retail in Romania?
EDI retail Romania is the exchange of EDI documents (orders, delivery notes, invoices) between suppliers and the country's major retailers. Every large retailer (Kaufland, Carrefour, Lidl, Auchan, Metro, Mega Image, Selgros, Sezamo, eMAG) makes EDI a contractual requirement for its suppliers. The standard used is EANCOM (an EDIFACT subset), with slightly different specifications per retailer.
Which Romanian retailers require EDI?
Essentially all the large ones: Kaufland, Carrefour, Lidl, Auchan, Metro, Mega Image, Selgros, Profi, Cora, Dedeman, Brico Depot, Leroy Merlin, Hornbach, Sezamo, eMAG, Bringo. A supplier who wants to work with them must be EDI-capable for each one's specification.
How long does it take to connect to one retailer?
With an EDI provider that already has a certified template for that retailer (EDIconnect has one for 30+ Romanian retailers): 5-10 business days per retailer, including certificate setup, GLN, mapping, and UAT testing with the retailer. Without an existing template: 3-6 weeks.
Which documents do I need to exchange with a retailer?
The standard set: you receive ORDERS (purchase order) and ORDCHG (change requests); you send ORDRSP (order confirmation), DESADV (shipment advice with SSCC), and INVOIC (invoice). Large retailers also require RECADV (receipt advice from them), REMADV (remittance advice), PRICAT (price-catalogue sync), and INVRPT (inventory report).
Are retailer chargebacks a real cost?
Yes, very real. Every large retailer runs a penalty schedule for EDI non-compliance: late DESADV, missing or incorrect SSCC, quantity mismatches against the physical delivery, invalid PO, mismatched invoices. Penalties can reach 1-5% of invoice value. On an annual account of €5M, chargebacks can add up to €50,000-150,000 per year.