EDI Metro, Mega Image and Auchan — connecting as a supplier
In short: Metro Cash & Carry, Mega Image and Auchan are among the major retailers that make EDI a contractual requirement in Romania. Each runs its own EDI specification (based on EANCOM/EDIFACT), its own AS2 certificates and a structured onboarding process. EDIconnect ships certified templates for all three.
Key capabilities
- Metro Cash & Carry: AS2, EANCOM. High volumes on DESADV with per-pallet SSCC. Stable specification, 5-10 days UAT testing.
- Mega Image (Ahold Delhaize): AS2, EANCOM. More complex — part of the Ahold Delhaize group with NL/RO variations. Setup: 7-14 days.
- Auchan Romania: AS2, EANCOM. Bilateral PRICAT support. Setup: 5-10 days UAT.
- Certified templates: All mappings are tested with each retailer in UAT and kept current with specification updates.
- Complementary with ANAF e-Invoice: INVOIC goes to the retailer and to ANAF simultaneously, from a single trigger.
- One subscription, every retailer: Add Metro + Mega Image + Auchan (and 30+ other retailers) under the same monthly subscription.
Romanian retail specifics for Metro/Mega Image/Auchan
Metro Cash & Carry, being wholesale, deals in high volumes with heavy pallet complexity — DESADV with a hierarchical structure (pallet → box → SKU) is critical. Mega Image, part of Ahold Delhaize, uses a group-level specification with segments specific to European retail. Auchan applies standard EANCOM requirements plus bidirectional PRICAT for fast catalog sync during promotions.
All three enforce chargebacks for non-compliance (missing SSCC, quantity mismatches, mismatched invoices). Mapping done well, tested and maintained by a specialist EDI provider keeps chargeback rates below 0.1%.
Frequently asked questions
What do I need to run EDI with Metro Cash & Carry?
Metro requires a registered GLN, an AS2 certificate, and mapping for ORDERS + ORDRSP + DESADV (SSCC mandatory) + RECADV + INVOIC. Volumes are typically large (Metro is wholesale) — precise pallet-level DESADV structure is critical. With EDIconnect: 5-10 business days from contract to go-live.
What do I need to run EDI with Mega Image?
Mega Image is part of Ahold Delhaize and uses an EDI specification close to the group standard, adapted for Romania. Setup includes an Ahold GLN, an AS2 certificate, and mapping for ORDERS + DESADV + INVOIC. UAT testing: 7-14 business days.
What do I need to run EDI with Auchan Romania?
Auchan requires a GLN, an AS2 certificate, standard EANCOM mapping (ORDERS + ORDRSP + DESADV + INVOIC), plus bilateral PRICAT for catalog updates. UAT setup: 5-10 business days.
Can I connect all retailers under a single contract?
Yes. One EDIconnect subscription covers every retailer you're active with at any time (Metro + Mega Image + Auchan + Carrefour + Kaufland + Lidl + Sezamo + all the others). Monthly cost doesn't multiply per retailer — just a one-time setup fee per each (€300-500).
Which documents are mandatory vs optional?
Mandatory with all these retailers: ORDRSP (order confirmation), DESADV with SSCC (shipment advice), INVOIC (invoice). Optional but recommended: RECADV (receipt advice from the retailer), REMADV (remittance advice), PRICAT (price catalogue sync), INVRPT (inventory report for replenishment).