CRM for the pharma industry — medical visits, hospitals, pharmacies & ANMDMR compliance

A pharma CRM manages medical rep visits, doctor & pharmacy targeting, ANMDMR compliance (Deontological Code + Sunshine Act), sample tracking, medical events and integration with pharmaceutical distributors (Mediplus, Farmexpert, Farmexim). Azuvio Pharma is GDPR + ANMDMR compliant with full audit trail. From €35/MR/month.

Pharma-native features

Doctor & pharmacy targeting by specialty and prescribing potential, MR call reporting with e-signature and offline sync, sample tracking by lot and expiry, ANMDMR reporting, IQVIA/Cegedim sell-out analytics, distributor EDI/API.

Compliance & GDPR

Processed under GDPR + EU Regulation 2017/745, configurable retention, access/erasure/portability rights, immutable audit log, EU hosting. ANMDMR Deontological Code + Sunshine Act with automatic authority export.

Pricing & implementation

€35–75/MR/month. Implementation in 6–12 weeks: doctor/pharmacy/hospital onboarding, IQVIA history import, MR training, regional pilot then national roll-out.