CRM software — what it is, what it includes and how to choose it

CRM software centralizes contacts, opportunities, pipeline, orders and invoices in a single system. An honest guide with essential modules, comparison of HubSpot, Salesforce, Pipedrive, MiniCRM and Azuvio, selection criteria for B2B Romania (e-Invoice, mobile SFA, ERP integration) and real cost. Azuvio CRM from €15/user/month.

Essential features

Visual pipeline with Kanban board and automatic forecast; 360° customer card with contacts, opportunities, orders, invoices, contracts, tickets and field activity; mobile offline SFA for field reps; no-code automation for follow-ups, lead scoring and assignment; sales analytics per rep/team/region with Power BI export; native ERP and e-Factura integration.

The best CRM software

It depends on your needs. Global B2B: HubSpot, Salesforce. Sales-first services: Pipedrive. B2B Romania with ERP + e-Invoice + SFA: Azuvio CRM.

Pricing and implementation time

€0 (limited free) to €300/user/month. Mid-market B2B typically €25–60. Azuvio CRM: €15–€50/user/month with e-Factura, e-Transport and D394 included natively. SMB implementation: 2–4 weeks; mid-market: 4–8 weeks.