CRM for FMCG — trade marketing, KAM & field reps on a single platform

An FMCG CRM covers KAM with retailers, in-store trade-marketing execution, SFA reps taking orders in the field, promotions and rebates, and EDI integration with Kaufland/Carrefour/Mega Image. Azuvio unifies back-office + trade + retail, with visible ROI in 6–9 months. From €25/user/month.

Native FMCG features

KAM annual plans per retailer with JBP, mobile SFA with EAN scanning and planogram photo, sell-out and share-of-shelf tracking, promotions & rebate management, native EDI with 20+ retailers, e-Factura ANAF + e-Transport.

Who uses it

Producers and distributors of consumer goods with 10–500 field reps selling into modern trade (large retailers), traditional trade (small stores) and HoReCa.

Pricing & ROI

€25–60/user/month for KAM+SFA+trade, 4–8 week setup. Typical ROI: +15–25% field orders, +10% margin from rebate management, payback in 6–9 months.