A national FMCG distributor: +38% sales, –62% order time

How a national distributor with 180 SFA reps, 12 retailer EDI connections and 3 warehouses replaced its manual paper + Excel flow with Azuvio CRM + OMS + WMS + EDI — in 4 months of implementation, with visible ROI in month 6.

Context

National FMCG distributor with 15+ years of activity, 3 regional warehouses (Bucharest, Cluj, Timișoara), 180 field reps and 6,000+ active customers across traditional stores, HoReCa and 12 EDI-connected retailers (Kaufland, Carrefour, Mega Image, Auchan, Metro, Selgros, Profi, Lidl, Penny, Cora, Dedeman, Leroy Merlin).

Challenges

Reps losing 40+ min/day driving to key orders into the ERP; 4–6% order errors from double-entry; zero live stock visibility during visits; manual processing of retailer EDI orders with frequent SLA breaches; no consolidated OTIF/sell-out/margin reports.

Results after 12 months

+38% total sales with no extra headcount, −62% order-entry time, 99.4% order accuracy, 100% EDI SLA, 12 real-time BI dashboards, ROI covered in month 6.