Omnichannel order system — one source of truth for B2B + retail + online

An omnichannel order system unifies every sales channel in a single flow: retail (physical store), eCommerce, retailer EDI, B2B portal, field agents, phone. Stock, price and customer are the same on every channel.

Unified stock & customer master

Same customer record no matter the entry channel. Store stock is available for online orders via BOPIS / ship-from-store, with live reservation.

Smart fulfillment & returns

Orders ship from the closest warehouse/store at minimum cost, honoring SLA. Customer returns to any store or via courier, regardless of purchase channel.